Collectible Top Card

Budweiser

Thinking about the practicality of those who go to Lollapalooza BR and choose to use public transport, Budweiser called on Abasp and Autopass to create an exclusive and collectible version of the TOP ticket. The brand designed the action to encourage the purchase of personalized tickets in advance, offering a souvenir to register an edition that promises to be historic, in addition to encouraging responsible consumption and the use of public transport.

​

My role - Art Direction​

Agência Haute