Sinta Flores Em Você

Flor de Ypê

The launch campaign for the Flor de Ypê line began by introducing Giovanna Antonelli as the brand’s ambassador, through teasers on her social media that drew parallels to her iconic character Helô from Salve Jorge, known for receiving anonymous gifts, generating strong engagement and a high volume of comments on Twitter and Instagram. Following this buzz, the campaign film was released, presenting the concept “Feel Flowers Within You” and positioning the line as a sensorial experience that transforms everyday care into emotion, connecting fragrance, memory, and self-care, set to “Bela Flor” by Maria Gadú.

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My role - Art Direction

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CCO: Pedro Araújo

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Creative Director: Leandro Dolfini

Creative Team: Beatriz Dias, Nicole Gelbvaks, Felipe Azambuja, Carol Kiatake, Carol Cunha, Sully Oliveira