Lollapalooza BR is a huge festival that takes place once a year in São Paulo. In get into the festival`s mood and invite people to enjoy it, Budweiser, once of the sponsoring brands, placed a mysterious container on Avenida Paulista and invited singer Ludmilla to participate with a free pocket show for launch her new album "Vilã".

 

The action included the distribution of some tickets for the 2023 edition of LollaBR, in addition to the art of graffiti artist Ngritoo on the container, which turned into a stage at the time of Ludmilla`s show.