Created to celebrate Ypê’s 75th anniversary, the promotional campaign draws inspiration from the classic The Wizard of Oz to invite audiences to value the home as a place of belonging, dreams and transformation. With Larissa Manoela starring as Dorothy, alongside the Scarecrow, the Tin Man, the Cowardly Lion and Toto, the narrative parallels the character’s journey to reinforce the idea that there’s no place like home, positioning Ypê as a brand that celebrates care, well-being and fulfillment within the home.

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My role - Art Direction & Creation of merchandising actions

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CCO: Fábio Mozeli

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Creative Director: Leandro Dolfini

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Creative Team: Maria Pia Saboia, Felipe Azambuja, Renato Fernandes, Carlos Montim, Henrique Passos, Carol Kiatake