No matter the size of the meal, ketchup sachets are always the same size. One can mean insufficiency; two, waste. To help solve this problem, Heinz launched the first line of sachets in three different sizes: small, medium, and large. Perfect for any hunger or love of ketchup.

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My role - Art Direction​

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CW: Breno Bonelli, Gabriel Lyra, Yago Meneses

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Mentor: Érico Braga