No matter the size of the meal, ketchup sachets are always the same size. One can mean insufficiency; two, waste. To help solve this problem, Heinz launched the first line of sachets in three different sizes: small, medium, and large. Perfect for any hunger or love of ketchup.

//project designed at Miami Ad School 
ART DIRECITON: Giulia Rebello || COPYWRITING: Breno Bonelli, Gabriel Lyra & Yago Meneses || MENTOR: Érico Braga